FLUIDA - Drink. Flow. Thrive.
Let life flow.
Adaptogens reimagined — the drinks combine experience and taste with tangible added value — your daily ritual for balance, clarity and natural energy. For those who live actively, consciously and dynamically — young or young at heart, always in the flow.
...The flow, the great taste, the zest for life. All executed precisely in the drink design.
BRAND DEVELOPMENT & VISUAL IDENTITY
Services:
— Brand identity
— Logo
— Packaging
— Print visuals | Social media
Techniques:
Illustrator, Photoshop, AI Firefly
DESCRIPTION
For the FLUIDA brand, I created a visual identity as a personal branding project, including a logo, packaging, visual elements, social media templates and printed materials.
CHALLENGE
Develop a complete visual identity with a packaging label that reflects the brand’s identity, the flow quality and zest for life.
SOLUTION
The design and color choices connect lifestyle with health. With an artistic, Henri Matisse (The Dance)-inspired, colorful design, adaptogens that support well‑being are presented as a lifestyle product accessible to young people and the young at heart. The name, which in Spanish means “flowing” and in English means “flow,” stands for the current in life.
